Do you know where to start your Employer Brand project?
Do you have difficulties to tell about the outcomes to the top management?
Do you know to construct an internal employer brand project team?
You are not alone. 50% of the employer brand projects are called off at some stage of the project for any kind of reason. The reason that we don't see successful employer brand projects that often is mainly these call offs. I wrote this book to help you with and secure the continuity of your employer brand projects
It has been more than 25 years since Simon Barrow first launched the concept, yet by a majority of people it is still considered to be "recruitment marketing" or "entertaining activities within a company". However, it is obvious that it brought a marketing perspective to HR department. In my book, I took employer brand management out of recruitment marketing shallowness and discussed it in full dimensions.
How to create an attractive and engaging employer brand?
What are the steps of an employer brand development project?
How to create a compelling Employee Value Proposition?
When to launch internal and outer communication?
How to measure the success of an employer brand?
How do you maintain continuity?
Ali Ayaz offers an engaging e-book on authentic employer brand.
What I find amazing is his thorough expertise in employer brand management and his strategic approach. His book "Secret formulas for an authentic employer brand" is both very useful, practical and revolutionary in this field.
A must-read book for both employers and employees. Ali wrote the book with a practical approach. If you are wondering what is employer branf and how it is managed, just download the book.
About the Author
Ali Ayaz, who introduced Turkey to the concept of employer brand, completed his MBA degree specializing in marketing and brand management at the European School of Economics after working as a marketing specialist and regional sales and marketing manager in the Middle and Fareast respectively following his university education.
In addition to serving as international marketing director at the ESE International in Italy, he also taught courses on “Principles of marketing” and “Integrated marketing communications” at the Roma, Milano, and Lucca campuses of the European School of Economics. He moved Realta Consulting Company, which he founded in Italy in 2003, to Istanbul in 2007 and since then he has served as an employer brand and management consultant, conducting candidate and employee research. He opened the Realta Consulting England office in January 2017 and is providing the same services also at this location. The results of the Graduate Survey, which he developed, have been published in Bloomberg Businessweek magazine in March every year since 2009. Among his clients are domestic and multinational fast consumption, automotive, retail, banking, insurance, and telecom companies. He appears in global conferences as a keynote.