About the Author
Ali Ayaz, who introduced Turkey to the concept of employer brand, completed his MBA degree specializing in marketing and brand management at the European School of Economics after working as a marketing specialist and regional sales and marketing manager in the Middle and Fareast respectively following his university education.
In addition to serving as international marketing director at the ESE International in Italy, he also taught courses on “Principles of marketing” and “Integrated marketing communications” at the Roma, Milano, and Lucca campuses of the European School of Economics. He moved Realta Consulting Company, which he founded in Italy in 2003, to Istanbul in 2007 and since then he has served as an employer brand and management consultant, conducting candidate and employee research. He opened the Realta Consulting England office in January 2017 and is providing the same services also at this location. The results of the Graduate Survey, which he developed, have been published in Bloomberg Businessweek magazine in March every year since 2009. Among his clients are domestic and multinational fast consumption, automotive, retail, banking, insurance, and telecom companies. He appears in global conferences as a keynote.